Reviews are a pivotal factor for potential customers. Bad reviews will repel people. On the other hand, good reviews will attract new customers. Yelp shows “Recommended Reviews” first. Something has been happening to a large portion of these reviews, however. And a new Yelp software update may be to blame. Search Engine Land investigates what’s […]

Fake reviews are bad news. They’re not only bad news; they’re also illegal. Given this fact, some wonder why Google is, or was, running ads for fake review services. Brad, an SEO expert, spotted these ads and Tweeted about them. SEOExpertBrad writes, “Is Google serious about cracking down on fake reviews? Accepting ads selling fake […]

There are three ways customers find your website: Direct, Discovery, and Branded searches. A Branded search happens when searchers find your information after searching for a brand related to your business. Google My Business has made a welcome addition to Insights reporting when it comes to Branded searches. The Google Advertiser Community covers this latest […]

Let’s say you’re a business owner and have worked tirelessly to build your company. You’ve attracted great Local reviews, have numerous subscribers to your newsletter, and have a healthy number of visitors to your website each day. Your Google My Business (GMB) listing looks perfect. Life is great! Then, one day, you find your GMB […]

Ethical Local SEO strategies will ensure your business will do well in Local search results. On the other hand, unethical behavior—such a keyword stuffing—will get you suspended or banned. There are “businesses” out there that offer these types of “services”. Bill Hartzer, an SEO Consultant, spotted an ad on Facebook from one of these businesses. […]

We often stress about the need to attract positive reviews from your customers and clients. After all, reviews affect your Local SEO rankings in search engines. One particular local reviews service—Yelp—is facing a gloomy future due to a lack of advertising revenue. Jezebel examines the current dilemma Yelp is facing. Yelp’s Stock Earnings Call Earnings […]

Spammers—such as unethical companies—try to get around Google’s filters with the goal of great visibility in search results. One such example of this is Bristol County Garage Doors Inc., based in Taunton, MA. Tim Coleman, an SEO, shared a Tweet sarcastically describing how the company might be the “2018 Winner” at Google My Business listings. […]

Businesses should optimize all avenues with the goal of reaching potential customers. That includes getting set up on Reserve with Google, if possible. We recently covered the importance of this new service and how customers will be using it to book appointments. Now, we’ve learned more about the types of businesses that are eligible to […]