Top Local General Business Citations

With all the confusion and uncertainty around local citations and if/how they might impact a local business, we sought to create a list of general local business directories ranked by the probability that consumers might use that directory to find a local business. Our hope is that this list may help a local business better prioritize their citation building.

To determine probability of usage we created a formula using data from Google, Moz, SEMRush, and a survey of 1,500 Americans. We did not take into account how a citation on one of these directories might impact search engine rankings or rankings in other directories.

There are only 6 directories that scored a .99 or a 1 meaning they are the most likely to be used by your potential customers and therefore are likely most valuable general business directories. There are 18 local business directory websites that scored a probability over .7. Any directory that scored lower than a 0.05 was left off of this chart.

You can click the name of the directory to be taken to its homepage or to a page to setup your profile.

Top Local Citations Ranked by Probability of Being Used by Real Customers

Name of DirectoryProbability of UseCostDomain Authority
Google My Business / Google Maps1Free100
Apple Maps1Free100
Facebook1Free96
Yelp1Free93
Bing Places0.99Free51
LinkedIn0.99Free98
BBB0.98Free90
MapQuest0.97Free89
Foursquare / Swarm0.97Free92
Judy's Book0.95Free53
Manta0.95Free80
TomTom0.9Free81
Here0.9Free87
City Search0.82Free75
Yellow Pages0.8Free88
Super Pages0.78Free71
White Pages0.72Free73
Merchant Circle0.7Free72
Yellow Book0.62Free60
Local.com0.61Free59
Insider Pages0.6Free59
Chamber of Commerce0.6Free58
Dun & Bradstreet0.59Free58
Best of the Web0.57Free55
Yellow Pages Directory0.55$49.95 / year58
DexKnows0.53Free57
Alignable0.51Free57
Tupalo0.5Free39
Company.com0.5Free57
YellowBot0.5Free57
HotFrog0.5Free56
Brown Book0.49Free55
eLocal.com0.49Free55
EZ Local0.48Free53
Cylex0.48Free52
ShowMeLocal0.47Free50
Cybo0.4Free49
iBegin0.4Free49
Local Stack0.39Free49
City Squares0.39Free48
Hubbiz0.39Free48
Tuugo0.33Free47
Three Best Rated0.33Free47
2 Find Local0.31Free46
Bubble Life0.3Free46
US City0.3Free45
YaSabe0.28Free45
Express Business Directory0.28Free44
n490.26Free44
For Locations0.25Free44
Enroll Business0.23Free43
OpenDi0.23Free42
BizVotes0.23Free40
My Huckleberry0.22Free40
Wherzit.com0.19Free39
Fyple0.15Free38
ExpressUpdate0.13Free34
Infobel0.1Free23
Site.Cards0.05Free11

Those with the highest probability of usage are either attached to a major platform (i.e. Google My Business, LinkedIn, Bing Places, or Facebook), offer a unique experience to their users (i.e. Yelp or BBB), or are bundled onto a hardware device (i.e. TomTom, Here, Apple Maps, Google Maps, etc..)

Directories that don’t meet one of the above three criteria tend to have lower declared user intent and gain a larger share of their usage from search engine rankings.

Note: This list ONLY includes general business directories which means websites like ZocDoc, TripAdvisor, HomeAdvisor etc… are not included as they are more niche. We’re performing the same research on niche directories and will publish that data soon.

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