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Recent Local Marketing Updates

Read the latest in local SEO and marketing trends, tips, and tricks.
Google’s New Scrolling Local Pack

Google’s New Scrolling Local Pack

Google continues to tinker with its Local Pack. They do this in part to increase user engagement as well as find a way which optimizes the success of businesses. After all, Google makes money in part by offering paid ads. The better the ad placement, the more clicks companies will get and the more often […]
Lawsuit Claims a Local SEO Used “Digital Backdoors” to Steal Client Information from a Law Firm

Lawsuit Claims a Local SEO Used “Digital Backdoors” to Steal Client Information from a Law Firm

Trouble is brewing in a Dallas-based courtroom (but when is it not?). A digital marketing specialist is going toe-to-toe against one of his clients—a law firm. The digital marketing specialist started out as a defender; however, he soon after filed a countersuit of his own. Dallas Business Journal describes what all the fuss is about and […]
Here’s What the Same Local Search Query Looks Like on 3 Different Search Engine Apps; Google, DuckDuckGo, and Bing

Here’s What the Same Local Search Query Looks Like on 3 Different Search Engine Apps; Google, DuckDuckGo, and Bing

Same local query on Google, DuckDuckGo, and Bing. Google sucks on mobile. pic.twitter.com/kzp2dON5kg — Joe Youngblood (@YoungbloodJoe) May 15, 2019 The major search engines — Google, DuckDuckGo, Bing — compete with each other to get the most users. One of the ways these engines compete is by optimizing how they return information in search results. […]
The FTC Has Taken Action Against Businesses Violating the Consumer Review Fairness Act for the First Time

The FTC Has Taken Action Against Businesses Violating the Consumer Review Fairness Act for the First Time

Imagine companies having the ability to ban their customers from writing negative reviews about them. First of all, this would seem to lead to negative press for the company in question. Secondly, it’s illegal. The Federal Trade Commission (FTC) just announced a new regulation aimed at combating companies from including non-disparagement clauses in form contracts. The […]
New Moz Local Being Released in June

New Moz Local Being Released in June

Moz Local is an important resource for local companies. Case in point: businesses that are looking to gain some local exposure can purchase a NAP (name, address, phone number) plan from Moz Local. This will allow the company to increase their rankings in search results because having a proper NAP is a ranking signals to […]
Yelp is Now Charging Businesses to Highlight Something About Their Business on Their Listing

Yelp is Now Charging Businesses to Highlight Something About Their Business on Their Listing

Companies exist to make money and Yelp is no different. Now, the business directory giant is charging companies who want to show their “highlights” to current and potential customers. They haven’t officially announced this featured yet; however, Thibault Adda reported on this service in his tweet below. @mblumenthal New Yelp paid feature "Business Highlights" pic.twitter.com/uISYf9AGjG […]
Facebook has added more tools for small businesses

Facebook has added more tools for small businesses

How does Facebook make money? One way is to sell shares via the stock market. And for those investors who own Facebook stock, they’ve done quite well over the past few years. Another way Facebook makes money is from local businesses like yours. They do this through allowing you to run ads on their platform. […]
Facebook is Making Ads Manager Easier to Use

Facebook is Making Ads Manager Easier to Use

Recently, we’ve been talking about the many small improvements Google has made to its platform for businesses. Now, let’s switch gears to focus on another company: Facebook. Facebook’s Ads Manager is a great option for any business using the paid advertising option. Ads Manager is undergoing some changes to improve its ease of use. Facebook […]

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