Blog - Gain Local

The FTC Has Taken Action Against Businesses Violating the Consumer Review Fairness Act for the First Time

Local Marketing | May 25, 2019 | Jason C.

Imagine companies having the ability to ban their customers from writing negative reviews about them. First of all, this would seem to lead to negative press for the company in question. Secondly, it’s illegal. The Federal Trade Commission (FTC) just announced a new regulation aimed at combating companies from including non-disparagement clauses in form contracts. The […]

New Moz Local Being Released in June

Local SEO | May 25, 2019 | Jason C.

Moz Local is an important resource for local companies. Case in point: businesses that are looking to gain some local exposure can purchase a NAP (name, address, phone number) plan from Moz Local. This will allow the company to increase their rankings in search results because having a proper NAP is a ranking signals to […]

Yelp is Now Charging Businesses to Highlight Something About Their Business on Their Listing

Local Marketing | May 24, 2019 | Jason C.

Companies exist to make money and Yelp is no different. Now, the business directory giant is charging companies who want to show their “highlights” to current and potential customers. They haven’t officially announced this featured yet; however, Thibault Adda reported on this service in his tweet below. @mblumenthal New Yelp paid feature "Business Highlights" pic.twitter.com/uISYf9AGjG […]

Google My Business Insights Data Doesn’t Include Voice Search

Local SEO | May 23, 2019 | Jason C.

Google My Business provides incredible insights for local-based companies. Because of these insights, these companies are able to optimize how they reach and engage with their customers. Google My Business is meant to provide as much data as possible; however, we recently learned that the platform isn’t providing all types of data, yet. Joy Hawkins, […]

Anti-vaxxers are leaving negative online reviews for doctors

Local Marketing | May 22, 2019 | Jason C.

Vaccines and the diseases they cure are hot topics in the news right now. People are fired up on both sides of this issue. One of the main questions is this: Should vaccines be mandatory? Or, should choosing to vaccine a child be a decision that rests with the parents? One doctor, Dr. Monique Tello, […]

Facebook has added more tools for small businesses

Facebook | May 21, 2019 | Jason C.

How does Facebook make money? One way is to sell shares via the stock market. And for those investors who own Facebook stock, they’ve done quite well over the past few years. Another way Facebook makes money is from local businesses like yours. They do this through allowing you to run ads on their platform. […]

An Official Survey Shows That Google My Business Wants to Charge For Some Features

Local SEO | April 27, 2019 | Local SEO Pro

In Brief A local SEO found a survey from Google My Business (Google’s local platform) and took it Google My Business appears to want to charge users between $20-$90 usd per month You can take the survey: CLICK HERE TO TAKE THE SURVEY Other local SEO’s are taking the survey and posting their thoughts and […]

Google My Business Has Introduced Shortened URLs for GMB Profiles

Local SEO | April 25, 2019 | Jason C.

Google wants local businesses to be able to share their information on other platforms. Case in point: Shortened URLs are now available (for some “verified” businesses) and these can be easily shared towards a company’s marketing efforts. Search Engine Journal has more of what this means to local businesses. Short Name URLs Twitter and Instagram […]

Facebook is Making Ads Manager Easier to Use

Facebook | April 24, 2019 | Jason C.

Recently, we’ve been talking about the many small improvements Google has made to its platform for businesses. Now, let’s switch gears to focus on another company: Facebook. Facebook’s Ads Manager is a great option for any business using the paid advertising option. Ads Manager is undergoing some changes to improve its ease of use. Facebook […]

Google My Business is Adding a Random New Category to Business Profiles

Local SEO | April 23, 2019 | Local SEO Pro

Local SEO’s have spotted Google My Business adding a random new category to business profiles today called “POI Establishment”. The issue appears to have first been spotted by Tim Colling over on the Local Search Forum. No one is certain what this means and there is no word from Google on why it is happening. […]

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