Google My Business Offering Upgraded Profiles With a Google Guaranteed Badge for a $50 / Month Subscription

In a shocking announcement Google has stated they will start selling the “Google Guarantee” badge to non-advertisers for a flat-rate of $50 per month. The Google Guarantee program offers unhappy customers up to $2,000 in refunds if they are unhappy with a local service provider’s work.

For now this appears to be a test first of the subscription spotted by Local SEO Tom Waddington who posted it to Twitter

Google has been testing the Google Guaranteed program since 2016 and it seems like they are fairly confident that they’ll make a profit from the program by selling it as a monthly $50 subscription, meaning most companies won’t have customers request the $2,000 refund except every 40 months or 3.3 years.

The Google Guaranteed badge appears on some of the Local Service Ad categories instead of a Google Screened badge and is available in select markets currently only for these categories.

  • Appliance Repair
  • Architect
  • Carpenter
  • Carpet Cleaner
  • Countertop Pro
  • Electrician
  • Event Planner
  • Fencing Pro
  • Financial Planner
  • Flooring Pro
  • Foundations Pro
  • House Cleaner
  • HVAC Pro
  • Interior Designer
  • Junk Removal Provider
  • Landscaper
  • Lawn Care Provider
  • Lawyer
  • Mover
  • Pest Control Technician
  • Pet Care Provider
  • Pet Groomer
  • Plumber
  • Real Estate Agent
  • Roofer
  • Siding Pro
  • Tax Specialist
  • Tree Service Provider
  • Videographer
  • Water Damage Service Provider
  • Window Cleaner
  • Window Service Provider