Google’s local platform, Google My Business, which displays content on Google Maps and inside of Google’s search results has rolled out a new feature to try and help businesses stay open during the global pandemic. The new feature is called “Support Links” and it has two separate options.
Gift Card Sales
Merchants, restaurants, and other local businesses can sell gift cards to their business by directing users to a gift card page on their website via the Google My Business Profile.
Local businesses can gain donations by setting up a donation request via either of Google’s two current partners: PayPal or GoFundMe
Here is the announcement tweet from Google My Business:
Here is an updated tweet showing the feature in action:
Now your community can support your business with gift card purchases and donations, right on your Business Profile on Google. Learn more about support links → https://t.co/AkTLtfFqVb pic.twitter.com/T5iL3TlTCZ
— Google My Business (@GoogleMyBiz) June 23, 2020