Local Businesses Can Now Sell Gift Cards and Collect Donations Directly from Google My Business Profiles

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Google’s local platform, Google My Business, which displays content on Google Maps and inside of Google’s search results has rolled out a new feature to try and help businesses stay open during the global pandemic. The new feature is called “Support Links” and it has two separate options.

Gift Card Sales
Merchants, restaurants, and other local businesses can sell gift cards to their business by directing users to a gift card page on their website via the Google My Business Profile.

Donations
Local businesses can gain donations by setting up a donation request via either of Google’s two current partners: PayPal or GoFundMe

Here is the announcement tweet from Google My Business:
https://twitter.com/GoogleMyBiz/status/1259924366726443008/

Here is a screenshot of what the feature looks like on mobile:
google my business support links screenshot

Here is an updated tweet showing the feature in action:

Learn More:
Announcement post by Google
Feature page on Google My Business